We operate in
a rapidly changing environment. As we navigate through its shifting sands,
it is important to have certain fixed points of reference. These take the
form of values or ideals. If the synthesis of The
Mind and The Spirit defines our approach to our businesses, these are
the basic values that inform our thinking and our decisions in the
socio-economic context we see ourselves in.
Balancing the Interests of all Stakeholders
Current management thinking, or at least the dominant stream in it, has
veered around to the view that the primary purpose of an organisation is
to increase shareholder value.
Pentagon has always struck a different balance. We believe that while
increasing shareholder value is important, the interests of other
stakeholders in an organisation, especially the customers and employees
are equally important.
Our endeavour is to conduct our business with impeccable standards of
However, we see integrity as not just financial integrity, but in a much
broader context as well. In a business where we live and breathe ideas, we
strive to ensure that credit for important ideas goes to the right person.
And in situations where we are called upon to decide on significant
amounts of money to be spent by our clients, we ensure that we spend it
with the same care and deliberation with which we would spend our own
Developing world-class Competencies in Focus Areas
Pentagon has always focussed on working with clients who are amongst the
best in their businesses. Our clients have the option of dealing with
others who bring a certain level of competence to their work and can also
leverage on their global networks.
While we strongly believe that key skills required in our business domains
and demanded by discerning clients are "mind" skills as opposed to "scale
of operation" skills, we realise our responsibility to continuously
sharpen and improve our skills to give our clients the very best.
think, learn and practice our business in such a manner as to ensure that
we are always at the leading edge in our focus areas of Advertising,
Consulting and Retail Solutions
Growth and Development
Pentagon shares the existentialist view that "Man is Potential". He can
always be more than what he is.
We therefore believe that it is our responsibility as an organisation to
give each employee opportunities to grow and develop themselves and
provide an environment which stimulates questioning, learning and
Large economic disparities and unequal social opportunities are two
unfortunate but stark realities that face us in the environment we
While we recognise that tackling these problems is not the primary purpose
of business entities and are also conscious of the fact that effectively
addressing such issues requires skills we do not possess, we still believe
it is important for us as individuals and as an organisation to contribute
a portion of our time and resources to helping out in whatever little way
possible in these areas.