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Business Domains



Retail Solutions

Customer Connect

Quest for Causes

Pentagon has worked with a wide variety of Retail clients including Online Retailers, Malls, Supermarkets, Hypermarkets and other retail formats for over a decade. Pentagon has developed capabilities to deliver a range of Retail Solutions including:

  • Retail Consulting

  • Optimal format mix

  • Catchment area analysis

  • Customer tracking

  • Positioning

  • Retail Advertising

  • Strategic and Creative work for Private Labels

  • In-Store Communication

  • Individualised Communication to Customers
    (evolved ‘Customer Retention’ programmes)

Key Retail Clients over the years

  • FabMart (online retail) : Advertising & Marketing Strategy

  • HP : Consulting for Retail Printing Services

  • Indiaplaza.in (online retail) – Advertising

  • The Forum (a leading Mall in Bangalore) : Tracking Individual Customer purchases across over 50 retailers

  • The Jubilant Group (Total Hypermarkets) - Advertising

  • Trinethra / Fabmall (a leading grocery chain in South India which was acquired by the Aditya Birla Group) : Advertising, Consulting & Development of Private Labels

  • Vah Magna (a major retail player in Andhra Pradesh) : Advertising, Consulting & Development of Private Labels

  • WFRL (owner of the Spinach, Sabka Bazaar, Smart, Sangam and Maratha retail brands) : Consulting on Brand Architecture & Brand Identity for WFRL & Advertising for Smart Supermarkets


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