Content Marketing

Content Marketing is a very vast subject and there is a lot of information regarding its definition, scope and importance. There are many views, some a little different from each other. At Pentagon, we’ve developed what we feel are the core elements that make for good Content Marketing. The field of Content Marketing is vital and rather unique as it is not about directly marketing your products and services, but rather building your brand through useful and insightful content. We believe that Strong Content Marketing starts with knowing your audience. We really know our audience when we interact with them on a regular basis, hence customer insights have always been the core of all our marketing and advertising work. In addition, Content Marketing that is both Educative and Valuable ensures that that it truly solid in every way. Content Marketing is never a one off strategy but rather a long term approach to connect with the target audience and hence it is key to see it as a lasting endeavour and one that will reap results over time.

Why Content Marketing?

Building your brand through useful and insightful content.

Content marketing is not just a stratergy but a long term appraoch that will reap results over time by conneting target audience.

Content Marketing that is both Educative and Valuable ensures that it truly solid in every way.

Why use it?

  • It helps connect with your audience in a way that matters to them by identifying their pain points.
  • Your brand can become one that is identified with providing rich knowledge and thereby the goal can be to become a reliable knowledge hub over a period of time.
  • Good Content Marketing can be leveraged at every stage of the buying funnel, thereby assisting customers right from the Awareness to the Loyalty Stage.


How can it help your Brand?

  • Good Content Marketing can help in building the reputation of your brand as one that is trustworthy, and reliable.
  • It helps forge better relationships with customers and potential target audiences as persons see your Brand as one that is approachable and customer centric.


Why engage with Pentagon?

  • Because we will first immerse ourselves in understanding your Brand. We value talking to customers and potential target audiences and understanding where they are coming from. It is only then that we suggest our approach.
  • Because Research is also a key component of all our work and we will study your Industry to understand the overall context and know what competitors are doing in order to ensure that the Content Marketing for your Brand has a unique flavor to it while still holding a high degree of utility.
  • Because the Content we will create across varied platforms will be educative yet simple, interesting yet have depth and engaging yet have a light touch to it.