As the largest search engine in the world, Google is an important channel to consider to reach ones audiences.
Google offers a wide variety of options for Advertisers from Ads on the Search Engine (Google Search Ads), to reaching close to 2 million sites on the Google Display Network through Display Ads, to Shopping Ads through which a Brand can directly sell its products, to Video Ads most commonly seen on YouTube. With various creative formats for each of the Ad options, along with targeting variables that can be selected appropriately based on audiences one wants to reach out to, the Google Ads Platform is an effective way to reach audiences and enhance Marketing and Communication Campaigns.
Google Ads can be used at every stage of the buying funnel, from creating Brand Awareness, to increasing Interactions with your Brand to Positive Brand Associations, Generating Sales and Increasing Brand Loyalty. All of the above need to be done with precise targeting and developing creative work that is both engaging yet effective.
Flexibility of Budget and having full control of your Campaigns at all times ensures that changes can be made easily and hence there is regular monitoring that happens on a continuous basis.