Business Domains

Advertising

Pentagon has worked on advertising engagements with a wide variety of national and international clients in sectors which include Education, FMCG, Health Care, Infrastructure, IT Products, IT Services, ITES, Software Products and Retail over the past twenty six years. Pentagon delivers a broad range of Advertising services which include:

  • Development of Creative Work
  • Planning & Releases across Media
  • Conceptualization and Development of Creative Work for Internal Communication
  • Visual Identity
  • Packaging
Awards

Our Advertising business has won a number of awards for Press Ads, Packaging, Films, House Journals, Event Collaterals and Exhibition Design at the Bangalore and Chennai Ad Clubs' Annual Awards functions. For samples of the work we have done for our clients, please view our Portfolio

Consulting

Pentagon engages with its clients in specific Consulting domains as indicated below:

Strategic Consulting

  • Defining the Mission of the Enterprise
  • Articulating Strategic Options based on industry dynamics and organisational purpose and strengths
  • Defining appropriate Organisational Structure

Marketing & Brand Strategy

  • Defining Brand Identity using Pentagon’s proprietary Brand Identity Model
  • Articulating Strategic Options in Marketing
  • Driving Market Research
  • Defining research objectives
  • Articulating research briefs for actionable outputs
  • Interpreting research findings

Retail Solutions

Pentagon has worked with a wide variety of Retail clients including Online Retailers, Malls, Supermarkets, Hypermarkets and other retail formats for over a decade. Pentagon has developed capabilities to deliver a range of Retail Solutions including:

Strategic Consulting

  • Retail Consulting
    • Optimal format mix
    • Catchment area analysis
    • Customer tracking
    • Positioning
  • Retail Advertising
  • Strategic and Creative work for Private Labels
  • In-Store Communication
  • Individualised Communication to Customers
    (evolved ‘Customer Retention’ programmes)

Marketing & Brand Strategy

  • Defining Brand Identity using Pentagon’s proprietary Brand Identity Model
  • Articulating Strategic Options in Marketing
  • Driving Market Research
  • Defining research objectives
  • Articulating research briefs for actionable outputs
  • Interpreting research findings

Digital

In a constantly evolving business environment, it is necessary for businesses to be dynamic. Along with promoting their products / services, it is important for brands to connect with their customers and engage with them on a day-to-day basis.

Digital marketing is flexible, data driven, cost effective and gives you the ability to reach the right audience, increase your ROI and transform your business through insights and analytics.

Research

At Pentagon, we've always believed that customers are integral to a brand, and that this is something we should never lose focus of. On our own initiative, we’ve always spoken to customers who use the products of the clients we work with, in order to better understand how the brand is perceived among customers. In addition, we’ve also interacted with non-customers who fall within our target audience in order to know how they perceive the brand and why they haven’t used it as yet. This has helped us immensely to better understand the brand and it has always proved to be very useful in our work.

Over the past 3 years we've worked on three very large research assignments for bigbasket. The objective has been to understand customers, other online grocery shoppers and non-online grocery shoppers to know their grocery shopping journeys and how they’ve arrived at their current patterns. In addition, these assignments have helped us develop the positioning for bigbasket for their TVCs. The research studies have been qualitative in nature, consisting of a mix of focus group discussions and depth interviews. These have been conducted by us across the country, with sample sizes ranging from around 100 to 200 people in total for a study.

We’ve published three research books based on our findings. The research studies were qualitative in nature. In addition, we also analyse and interpret secondary quantitative data.